Sometimes it's not good enough just to improve your product or service, sometimes you have to redesign it in service of customers that you and your industry haven't even considered. Start rethinking your product or service now.

They created the factors of easy drinking, ease of selection (only two varieties), and the fun and adventure of an Australian wine.

This example shows how successful new entrant Yellow Tail Wines differentiated itself from the premium and budget competition. The strategy canvas is similar to the competitive analysis you might find in a QFD house of quality: The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. This sounds easier than it is to break out of your old mindsets.) To assist you, the QI Macros contains a Blue Ocean template for Excel. Just fill in the blanks with how you're going to transform your existing product or service to compete in totally new dimensions. Southwest Airlines eliminated first class and hubs, and delivered low cost, high speed transportation. Raise (e.g., price for the new capabilities)Ĭirque de Soleil, for example, eliminated animal acts and created themed, artistic productions designed for adults.Eliminate (don't compete in this space).To do this, you need to decide what you are going to: To find a blue ocean (without competition), you will want to think about the non-customers for your product or service and how to adjust it to meet their needs. Defining yourself in comparison to the competition involves you in what they call a red ocean (i.e., a blood bath). The authors argue that most companies develop strategic plans based on what they are going to do relative to their competitors. Chan Kim and Renee Mauborgne describe it as a way to create uncontested market space and make the competition irrelevant. What is is a blue ocean strategy? Authors W. To start thinking outside of the box, you might want to create a blue ocean strategy. While Lean Six Sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. Lean Six Sigma Templates » Blue Ocean Strategy Need Blue Ocean Strategy Templates for Excel? QI Macros has a Ready-Made Blue Ocean Strategy Templates! Free Agile Lean Six Sigma Trainer Training.Animated Lean Six Sigma Video Tutorials.Statistical Analysis - Hypothesis Testing.

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